Liza McNally announced as a director of AFL New Zealand

Auckland based, Ms McNally is currently the Chief Marketing Officer at SKYCITY Entertainment Group (SCEG), New Zealand’s largest integrated entertainment destination comprising casinos, hotels, restaurants, the Sky Tower, a theatre and convention centre. SCEG is a trans-Tasman organisation with operations in Auckland, Hamilton, Queenstown, Adelaide and Darwin.


Ms McNally is a passionate marketer with specific skills in the areas of brand strategy, retail marketing, customer experience, digital and social with experience through her positions in senior marketing roles primarily in the media sector most recently as Chief Marketing Officer at New Zealand Media & Entertainment (NZME), a role she held for three and a half years.  Her experience also includes a 14-year career with News Corp Australia, Australia’s leading multi-media organisation.

Ms McNally is an experienced, executive-level marketer who has worked with major brands in Australia and New Zealand with an emphasis on the media, entertainment and telco industries. She is known for her clear thinking and inclusive leadership, ensuring common goals and objectives are delivered.

While her professional focus to date has primarily been on executive roles, Ms McNally has four years’ board experience as a trustee of the Farmers Santa Parade since 2015 and as a director on the board of Restaurant Hub in 2016/17.

Her relevant qualifications include a Bachelor of Commerce, Deakin University majoring in Marketing and Economics with First Class Honours in Marketing.